How
the Good Investors are moving the needle
I’m hooked on a 7-season show called The Good Wife. That gave me the idea for my blog title! The post essentially reproduces from CNN Money
They don't just want
to grow their money: They want to achieve social and environmental goals
through their investments. It's called "impact investing".
"Impact investing
is hitting the mainstream," says Jackie VanderBrug, investment strategist
at U.S. Trust, a division of Bank of America. "We're hitting a
tipping point." She and her team recently surveyed 684 individuals with
investable assets worth $3 million or more. Among the millionaires, dozens were
Millennials between the ages of 18 and 35.
The overwhelming
majority of Millennials surveyed -- 93% -- believe that a company's social and
environmental impact is key to their investing decisions. That's up from 74%
two years ago, according to the study.
In some ways, it's not
new. Students have long protested at universities to end investments in coal or
against governments like South Africa during the apartheid era. Last year, the
universities of Columbia and Southern California both dumped their investments
in prison stocks after student protests.
Now the impact investors
want to see companies make an impact in a positive way.
Yaay! Now their older
peers also agree. This year, 51% of Baby Boomer investors believe impact
investing is key to where they park their cash, up from 46%. Former Vice
President Al Gore is one impact investor. His investing firm, Generation,
manages $12 billion and says, "sustainability values should be completely
integrated in the investing process".
Experts admit there are
challenges:
1. Defining
"impact investing" is a challenge. It includes a wide swath of
subjects, from gender equality and renewable energy to affordable housing and
environmental policies. So they don't all appeal to the same people.
2. How it benefits
investors is sometimes hard to measure. Fixing abstract problems like gender
inequality through private investment don't have easy yardsticks for success.
3. Impact investing
is often confused or conflated with philanthropy -- many investors don't want
to blend the two, either for moral reasons or tax purposes (you can write off
philanthropic donations when you file your taxes)
Still, companies are
becoming more transparent, experts say. Last year, over 7,000 companies issued
corporate responsibility reports, which are audited by a third party. That's up
from only 27 such reports in 1992. And some people are trying to tackle the
challenges facing impact investors. Christina Alfonso is the CEO of Madeira
Global, a firm based in New York that specializes in data analytics that
pertain to ESG -- environmental, social and governance.
Her firm focuses on
scoring private equity companies on a framework that has a scale of 0 to 100.
One often-cited socially
responsible company is Starbucks. It seeks to buy coffee grown in an
ethical manner. It also helps employees pay for college, among other
initiatives.
"We've seen that
non-financial factors can play a significant role in a company's financial
performance as consumers and investors increasingly support businesses that
consider social impact as well as profitability," says Alfonso.